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Communications, Learning, and Design for Impact

We're an award-winning team of strategists, designers, content producers, and learning experts based in Washington DC, California, and Utah—with a network of specialized consultants around the world.

Meet The Team

In a rapidly evolving digital and sustainability landscape, strategic communication, human-centered design, and learning are essential for lasting impact.

Our team has developed brand identities, user-centered digital experiences, and multimedia content for global brands like Google, Adobe, Marriott, and Deutsche Bank — and created communication and learning solutions in more than 25 countries for organizations like the World Bank, UNICEF, and USAID.

As technology reshapes how people engage and learn, our flexible, interdisciplinary model allows clients to tap into the expertise of a single consultant or assemble a tailored team — delivering solutions that are human-centered, tech-forward, and grounded in real-world context.

Whether working individually or as a team, our consultants help clients inspire action, build trust, and create measurable, meaningful change.

Managing Team

Adam Smith Headshot - Managing Partner of Within Global
Founder, Creative Director

Adam Smith

Adam leads brand intelligence at Within Global. He has a background in building brand and digital ecosystems with clientele across 23 countries. His work in both B2B and B2C markets focuses on digital strategy, information architecture, customer experience (CX), user experience (UX), user interface (UI) design, content strategy, interactive design, online video and communication campaigns across a variety of sectors.

Adam began his career in Asia where he provided communications support for international programs funded by USAID, the United Nations and The World Bank. He then led several rebranding, marketing and digital initiatives for Marriott International. Upon his return to the United States, Adam co-founded and later sold an award-winning creative agency with clients that included Google, Adobe, Priceline, KPMG, S&P Dow Jones, Nestle, Saks Fifth Avenue, Sports Illustrated, and others. Adam is also a frequent speaker on the topics of brand and digital strategy.

He has been a keynote speaker at the White House sponsored “Data Jam” at Google as well as several digital and mobile events for Adobe. Industry awards include: International Design Award (IDA), AIGA 100, PRNews CSR Award, GoGreen Award. Adam has lived and worked on four continents, and currently resides in Utah with his four daughters.

Stanford Smith headshot - Managing Partner at Within Global
Partner, Sustainability Communications

Stanford Smith

Stanford has over 25 years of experience at the nexus of communications and international development, including 15 years based in Asia. His primary focus is climate change and environmental sustainability, with experience ranging from promoting improved solid waste management in cities to enabling public-private partnerships for low-carbon development. His clients have included UNDP, the World Bank, USAID, the European Bank for Reconstruction and Development, ICF, and the Asia Foundation.  Stanford holds a Masters in International Development from Brigham Young University, and was a Fellow at Oxford University in development economics. In-country experience includes Bangladesh, Cambodia, China, Hungary, India, Indonesia, Lao PDR, Mongolia, Morocco, Nepal, Poland, and Sri Lanka.

Strategic Communications Lead

Cristina Mestre

Cristina Mestre has over 20 years of experience in strategic communications, including 15 years with global environmental nonprofit organizations. Her primary focus is helping clients raise the profile of their work with target audiences, increasing brand recognition and strengthening clients’ reputations. Her areas of expertise include media relations, thought leadership, crisis communications, digital marketing and content development. She has led campaigns focused on corporate sustainability, climate tech, ocean and habitat conservation, climate finance, clean energy, and sustainable agriculture. Cristina has also launched dozens of corporate partnerships and sustainability coalitions such as the Business Alliance to Scale Climate Solutions, the CEO Climate Dialogue, Transform to Net Zero and the Sustainable Aviation Buyers Alliance.

Kelly Pellico headshot
Partner, Marketing & Insights

Kelly Pellico

Kelly Pellico is a brand and marketing leader with nearly twenty years of experience developing and directing strategies for iconic brands, including Sundance Institute. Kelly specializes in brand and marketing strategy, campaign development, content marketing, advertising, and promotions. She also has deep experience in marketing research and insights.

Kelly’s work, both domestic and international, spans industries and includes technology, healthcare, entertainment, and CPG. She has an inquiring mind with the ability to conceive and connect influential new ideas and to decisively lead their execution.

headshot of Kirby Crider
Partner, Learning Systems & Strategy

Kirby Crider

Kirby is a learning strategist, facilitator, and instructional designer with 15 years of experience, working with a wide range of governments and global development organizations.  He is primarily focused on designing, developing, and delivering effective and impactful learning experiences, whether it’s an in-person knowledge exchange workshop, an interactive scenario-based eLearning course, a microlearning module, a knowledge sharing podcast, or an animated explainer video. He finds joy in the intersection between human connection and technology.

His work focuses on supporting organizations seeking to address global issues like climate change, biodiversity loss, and improving sustainable livelihoods.

For the past few years, he has worked closely with the US Forest Service Office of International Programs to develop and implement a knowledge management strategy and to  facilitate multi-week in-person learning seminars with participants from across 30 countries on natural resource management topics. He has also worked with USAID, the UN, World Bank Group, small NGOs around the world, and many more.

Danielle LeCourt Headshot - Content Strategist at Within Global
Advisor, Content Strategy & Production

Danielle LeCourt

Danielle LeCourt is an experienced writer, journalist, and content strategist with over 14 years delivering end-to-end content strategies across various industries including education research, healthcare research, technology, and biotech.

Danielle has worked with diverse groups of stakeholders; including international and national government officials with groups like the U.S. Department of State, the U.S. Office of Naval Research, and the Governor’s Office of Economic Development. She’s also helped advance the thought leadership of Ivy League researchers, C-level executives, and top-tier scientists. Throughout her career, Danielle has built and maintained several content platforms, owned corporate communication strategies for global networks, contributed to leading industry publications, and extended the reach of important scholarship and scientific work. She’s well versed in a wide variety of content channels and types, and she has a particular emphasis on and affinity for long-form and audio content.

Much earlier in life, Danielle was a Division I collegiate volleyball player at a top-25 program, and she later played professionally in Europe.

Expert Consultants

Nga Nguyen headshot
Behavioral Insights and Partnerships Specialist

Nga Nguyen

Nga is a public health and behavior change scientist with over 25 years of experience working across Asia, Africa and Latin America. Her areas of expertise include behavioral insights, social marketing, consumer research, strategy development, training and facilitation, and program design. She is adept at developing partnerships, mobilizing resources, and driving collective action. In all her work, she aims to create change and spark joy!

Strategic Communications Specialist

Nadia Ilunga

Nadia Ilunga is a strategic communications consultant based in Kinshasa, Democratic Republic of Congo. She has worked in Central Africa and Southeast Asia supporting international development projects focused on urban systems, agriculture, and natural resource governance. Using her skills in qualitative data analysis, research, and writing, Nadia is passionate about translating complex information into accessible content.

Emily Bunnell Headshot - Parter of Design at Within Global
Design Specialist

Emily Bunnell

Harityas Wiyoga headshot
Natural Resource Management Specialist

Harityas Wiyoga (Yoga)

Yoga is a seasoned professional in international development with over a decade of expertise in forestry and climate change, primarily focused on Indonesia. He brings a strong track record of cultivating strategic partnerships with local institutions, aligning program objectives with national priorities, and delivering support tailored to country-specific needs.

For nearly ten years, Yoga has led coordination of U.S. Forest Service programs in Indonesia, advancing the country’s capacity for sustainable natural resource management. His work spans technical collaboration to promote sustainable forest practices, enhance biodiversity conservation, and strengthen institutional capacity through knowledge exchange and on-the-ground engagement.

A strong advocate for science-based approaches, Yoga is committed to driving impact in complex, multicultural settings. His passion for collaborative problem-solving and evidence-informed decision-making underscores his dedication to resilient and inclusive development.

Sarah Gray headshot
Strategic Communications Advisor

Sarah Gray

John Anderson headshot
Photograhy & Video Specialist

John Anderson

John Anderson is a self-taught photographer and videographer with a deep passion for visual storytelling. His journey has been driven by a love for capturing moments and crafting narratives that resonate with audiences. Through his lens, he strives to blend technical skill with creative vision, bringing stories to life in a way that is both captivating and meaningful.
Jane Gotiangco headshot
Strategic Communications & Reputation Management Specialist

Jane Gotiangco

Jane Gotiangco is a strategic communications executive with 25+ years of expertise in elevating brands, shaping narratives, and driving impactful engagement. A natural connector, she excels at bringing people and organizations together to ensure communications are inclusive, authentic, and results-driven.

Her experience spans strategic marketing for business development, content marketing strategy and execution, media and government relations, and crisis communications. She has successfully led high-impact campaigns across global corporations, nonprofits, and government agencies—boosting brand visibility by 25% and improving crisis response efficiency by 50%.

Leveraging two decades of advising executives on personal branding, Jane developed the Brand U approach, a methodology designed to uncover and craft compelling stories that showcase an individual’s unique experiences, values, and strengths. She is a trusted advisor to leaders, helping them refine their voices, amplify their presence, and navigate complex communications landscapes with confidence

Mats Wedlin headshot
GIS Specialist, Cartographer, Illustrator

Mats Wedlin

Mats was born in Sweden, where he spent time on his grandparents’ farm in the High Coast, igniting a passion for nature, geography, and environmental conservation. As a teenager in Fältbiologerna (Youth and Environment Sweden), he embraced biodiversity activism and sustainability—values that still guide his work. He honed his illustration and art direction skills at Schmidt & Magnusson in Stockholm, creating high-end B2B campaigns for global tech and industrial clients.

In 1999, Mats moved to the Galapagos Islands to apply his expertise in design, cartography, and illustration at the Charles Darwin Research Station. Over the past two decades, he’s merged GIS analysis, cartographic visualization, and creative storytelling—collaborating with organizations like USAID, The World Bank, SNV, and DAI Global. To date, he’s worked on 400+ projects for over 150 clients worldwide, developing maps and illustration for climate resilience, biodiversity conservation, marine mapping, and strategic urban planning.

Proficient in GIS, design, and 3D software, Mats integrates spatial analysis with visual storytelling. Fluent in Swedish, English, and Spanish, he has worked across multiple continents. In 2012 he settled in Cuenca, Ecuador with his wife and son, where he continues his GIS and cartographic work while enjoying hiking, photography, and the surrounding Andean landscape.

Drake Mayo headshot
Creative & Strategy Advisor

Drake Mayo

Drake Mayo is a communications and graphic design consultant based in Washington, DC. He is a former Peace Corps Volunteer in Kyrgyzstan and has work experience in post-soviet countries, including Ukraine and Georgia. Drake spent several years working in Kyrgyzstan developing community radio and leading mass communications campaigns through national TV, radio, and social media building relationships between Peace Corps, the Kyrgyz government, and local communities.

​Drake has over a decade of of experience designing public information products that communicate complex information to various audiences through graphics, audio/visual, and printed materials. His clients have included Google, USAID, Peace Corps, United Nations, GIZ, World Bank Group, Physicians for Human Rights, United States Forest Service, Institute for Youth Development in Kyrgyzstan, Association for Community Media in Kyrgyzstan, The Center for Homeownership and Economic Development, George Washington University, Columbus State University, and The University of North Carolina
at Charlotte.

saengroj srisawaskraisorn headshot
Nature, Climate & Sustainability Policy Specialist

Saengroj Srisawaskraisorn

Saengroj blends strategic communications, policy advisory, and leads on-ground efforts to turn climate and biodiversity goals into practical action. With 24 years across Asia, he has led multi-country initiatives and advised governments, development partners, and businesses on climate policy, circular economy, urban resilience, and led the implementation of the climate youth leadership program and biodiversity-based tourism. He designs clear learning experiences, crafts evidence-based narratives, and builds coalitions that unlock finance and deliver measurable results on the ground.

Saengroj has held technical and leadership roles with UNDP, USAID, and a global education-focused non-profit, and works comfortably from boardroom strategy to field implementation. He is based in Bangkok and works regionally in Asia.

Shane Hofeldt headshot
Film & Digital Design Specialist

Shane Hofeldt

Shane Hofeldt is an editor and filmmaker working across media forms, including feature films, industrials, podcasts, interactive non-fiction, e-learning, animation, and design. His film credits include multiple award-winning documentary projects, including the Academy Award-nominated film, Crip Camp, for Netflix. He has created interactive e-learning products, videos, and animations for clients including USAID, US Forest Service, World Bank Group, MaineHealth, and Pew Research Center. He has collaborated with multiple non-profit organizations helping them shape and share their stories and created short videos and other media for events and impact campaigns. Shane has also a has produced over 300 virtual and hybrid trainings, webinars, meetings, and learning events to varied audiences worldwide with a focus on high engagement and interactivity.

Client Experience